Email Marketing Strategist
Work Arrangement: Work from home / Hybird
The Email Marketing Strategist will be responsible in the end-to-end email campaign production and management to help build effective email programs for clients.
The essential functions include, but are not limited to the following:
Responsible in auditing, creating strategy, content, and setup of the broadcast campaigns and email automation of the current and potential customers.
Analyze and use data to continuously test, measure, and optimize the email marketing program
Create marketing calendar, strategy, and content
Build and deploy email campaigns and flows for various clients
Perform A/B testing, measurement, and reporting
Work closely with creative, content, and web team in ensuring the quality and effectiveness of each program
Ensure email tasks are being done on time
Collaborate with the creative team to ensure and determine if the brand guidelines are followed in emails
Building and managing automated email marketing programs for clients
Ensure end-to-end tracking and proper measurement
Bachelors’ degree in any related field
2+ years relevant experience in email marketing
Experience in creating and managing email programs for various clients across industries
Hands-on experience with email platforms such as MailChimp, Klaviyo, Constant Contact, or similar
Can do audits, strategy, content, setup, and team management.
Has an eye for design and can grasp client needs/requirements
Can manage multiple clients simultaneously.
Excellent communication sills
Digital Marketing Skills or experience is an advantage