Email Marketing Strategist

Location: Philippines

Work Arrangement: Work from home / Hybird

The Role:

The Email Marketing Strategist will be responsible in the end-to-end email campaign production and management to help build effective email programs for clients.

Essential Functions:

The essential functions include, but are not limited to the following:

  • Responsible in auditing, creating strategy, content, and setup of the broadcast campaigns and email automation of the current and potential customers.

  • Analyze and use data to continuously test, measure, and optimize the email marketing program

  • Create marketing calendar, strategy, and content

  • Build and deploy email campaigns and flows for various clients

  • Perform A/B testing, measurement, and reporting

  • Work closely with creative, content, and web team in ensuring the quality and effectiveness of each program

  • Ensure email tasks are being done on time

  • Collaborate with the creative team to ensure and determine if the brand guidelines are followed in emails

  • Building and managing automated email marketing programs for clients

  • Ensure end-to-end tracking and proper measurement

Qualifications:

  • Bachelors’ degree in any related field

  • 2+ years relevant experience in email marketing

  • Experience in creating and managing email programs for various clients across industries

  • Hands-on experience with email platforms such as MailChimp, Klaviyo, Constant Contact, or similar

  • Can do audits, strategy, content, setup, and team management.

  • Has an eye for design and can grasp client needs/requirements

  • Can manage multiple clients simultaneously.

  • Excellent communication sills

  • Digital Marketing Skills or experience is an advantage

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