Marketing Manager (Internal)

Location: Philippines

Work Arrangement: Work from home / Hybird

Work Hours: 6AM – 3PM Manila Time, follows Philippine holidays

The Role:

The Marketing Manager will create the company’s marketing strategy (in collaboration with senior leadership) and is responsible for executing the plan. This person will heavily be involved throughout the campaign ideation, planning, implementation, measurement, and automation process.

Essential Functions:

The essential functions include, but are not limited to the following:

  • Creating compelling, simple, and relevant content that motivates action

  • Can develop, implement, measure, and improve email campaigns

  • Collaborate with leaders, internal teams, agencies, and partner vendors to create landing pages and optimize user experience

  • Utilize strong analytical ability to evaluate end-to-end existing and potential customer experience across multiple channels

  • Understand workflow processes and systems within a marketing cycle

  • Effectively manage SEO and adword programs

  • Create and manage marketing collateral to establish and maintain product branding

  • Design, build and maintain our social media presence while ensuring that best practices are used

  • Initiate and execute integration of marketing channels, company website and portals

  • Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)

  • Analyze digital data to draw key recommendations around website optimization

  • Identifies key marketing segments to nurture relationships with potential customers

  • Facebook & LinkedIn marketing support including, but not limited to, lead generation campaigns

  • Spearhead the automation of marketing programs and develop automation modules

  • Other duties, as may from time to time be required, as commensurate with the role and the needs of the business

  • Analyze results and recommend improvements based on data

Qualifications:

  • 5-7 years relevant experience as marketing professional in a digital environment

  • Degree in Marketing or a related field

  • Desire to help lead and build a marketing team within a mature start-up environment

  • Should have deep understanding of digital marketing and digital production and proven experience delivering effective and innovative digital campaigns for mainstream products and services.

  • Proven experience delivering a variety of digital assets, including websites, rich media online ads, micro sites, and social media applications.

  • Should have experience in managing successful social media campaigns, and solid understanding of social media marketing.

  • Solid understanding of web metrics, digital analytics, with the ability to generate, analyze and interpret data, and present reports and recommendations.

  • Strong management skills, excellent oral and written communication skills are required.

  • Must be creative, dynamic thinker, resourceful and has initiative

  • Must be a team player; works in collaboration with other members of the marketing team, and other departments

  • Proven ability to develop brand and marketing strategies and communicate recommendations to executives

  • Strong analytical skills partnered with a creative mind

  • Data-driven thinking and an affinity for numbers

  • Keen eye and aptitude for trouble-shooting with solutions led approach

  • Proven resiliency in a fast paced, iterative and deadline driven environment

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