Email Marketing Manager

Location: Philippines
Work Arrangement: Work from home 
Work Hours:
8 AM – 5 PM Pacific Standard Time, follows Philippine holidays

The Role:

The Email Marketing Manager will be integral to the marketing and sales-focused team. They will execute email marketing strategies, informing and educating effectiveness utilizing data-driven insights. This individual will help to increase quality leads and awareness in partnership with Marketing, Sales, Business Services, and client-facing teams. They have a breadth of experience developing and executing effective email campaigns, audience segmentation, and analytic reporting for everything email. This individual will also own our social strategy. 

Essential Functions:

  • Build email drip and trigger-based campaigns using Pardot and overall planning, including audience segmentation, the general content of emails, timing, analysis, and testing opportunities 
  • Maintain and own Pardot and Salesforce reporting dashboards to show overall ROI from the email channel 
  • Own the end-to-end user journey, including creative ways to engage and reach clients, prospects, and partners through the email channel 
  • Collaborate with sales, partner, business services, client, and leadership teams to ensure design, layout, and messaging are clear and concise within the email channel 
  • Assist with creative direction and deliverables including collateral and email copywriting 
  • Manage social channels and strategy across LinkedIn, Facebook, and Twitter 
  • Monitor the competitive landscape as it pertains to email and social 
  • Partner with the revenue leadership team on special projects, reporting, and process improvement 
  • Perform other duties as required 

Qualifications:

  • Bachelor’s degree in marketing or a related field or equivalent years of experience  
  • 2+ years using Pardot or similar tools in a marketing automation function 
  • 2+ years of digital marketing experience is required with a deep knowledge of email channel best practices 
  • Prior experience with Salesforce Marketing Cloud 
  • Demonstrable experience leading and managing marketing automation platforms 
  • Knowledge of email subscriber list best practices including CAN-SPAM laws 
  • Proven ability to manipulate large data sets in Excel with little to no oversight needed 
  • Working knowledge of programming languages (including HTML and CSS) for email execution 
  • Experience with email proofing tools  
  • Working knowledge of responsive email design and industry email best practices 
  • Effective, clear communicator in all formats 
  • Experience in a multi-client environment 
  • Analytical skills with particular attention to detail 
  • Aptitude in data management, analytics, reporting preparation 
  • Ability to adapt and be agile as needed in a fast-paced, growing environment 
  • Ability to work in an autonomous environment where you can be a self-directed, independent worker  
  • Ability to create an inclusive workplace where everyone feels a sense of belonging by empowering all our employees to speak up, ask questions, and be seen 

Apply Now!

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